JasonKerchner.com Rotating Header Image

Posts Tagged ‘marketing’

Understanding The Pipeline: Advertising, Traffic, Leads and Prospects

We all want to sign up new distributors into our downlines.  We know we need to get the message out there about what we have to offer. So understanding where people are within your marketing pipeline of advertising, traffic, leads and prospects is critical to marketing to them effectively.

You can think of advertising, traffic, leads and prospects as distinct areas of the marketing pipeline, and they remain in… Continue reading

The Question to Answer for a Profitable Network Marketing Business

Perhaps you’re already involved in a network marketing company, or you’re looking to get involved in one. What I’d like to do in this article is get back to the very basics of how one builds a profitable network marketing business. These principles work regardless of which business you’re in.

The very basics can be boiled down to a single sentence:

You must know your target market, and… Continue reading

The Myth of Free Leads Using Social Media

There is something of a myth proliferating the Internet right now that you can actually generate free leads for your business using social media. I’d like to take a moment to put this idea into perspective.

There is always a cost: either money or time.

And social media takes time.

Want to shorten that time? Then you’ll probably need to spend some money.

Setting up a… Continue reading

Are You Ready For Your Business To “Go Viral”?

I had a friend tell me the other day that he wanted his business to “go viral”.

I asked him why?

He said he wanted lots of traffic to his website so that he could make more sales. If his business could go viral on the Internet, he would make a fortune.

I asked him how he planned to go viral.  What was his viral marketing campaign?… Continue reading